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Group Leadership Team
 
 
Peter Birtles
Managing Director
Peter joined Super Cheap Auto Group in 2001 as Chief Financial Officer and was appointed Managing Director in January 2006. Prior to joining Super Cheap Auto Group, Peter spent 12 years working in various divisions of the The Boots Company in the United Kingdom and Australia in a variety of senior finance, operations and information technology roles. Prior to joining The Boots Company, Peter worked for Coopers & Lybrand. Peter is a chartered accountant.
 
 
 
David Ajala
Chief Operating Officer – Auto and Cycle Retailing
David joined Super Cheap Auto Group in July 2005 as the General Manager of Merchandise and subsequently held the position of Chief Operating Officer – Supercheap Auto. In June 2009, David was appointed Chief Operating Officer – Auto & Cycle retailing. David is responsible for Merchandise, Marketing and Retail Operations of the Supercheap Auto and the Goldcross Cycles businesses. Prior to joining Super Cheap Auto Group, David held a number of senior management positions in Coles Myer’s supermarket division across several States in a career spanning over 20 years.
 
 
 
Steve Doyle
Chief Operating Officer – Leisure Retailing
Steve joined Super Cheap Auto Group in 2002 as Marketing Manager. He subsequently held the positions of General Manager – Retail and General Manager – Merchandising. In January 2005, following the acquisition of CampMart, Steve was appointed General Manager – CampMart. CampMart was relaunched as BCF in July 2005 and Steve was appointed Chief Operating Officer – BCF in January 2006. He is responsible for the merchandising, marketing and retail operations of the BCF business. Prior to joining Super Cheap Auto Group, Steve was a National Business Manager in Woolworths Limited’s merchandise team. In 2004, Steve received the Australian Institute of Management Young Manager of the Year Award for Brisbane.
 
 
 
Gary Carroll
Chief Financial Officer
Gary joined Super Cheap Auto Group in April 2006. He has over 15 years experience in accounting, treasury and banking areas across a number of industry sectors. He holds an honours degree in Commerce and Law from the University of Queensland, and is a CPA. After commencing his career with Ernst & Young, Gary held senior management positions with companies such as Citibank, Duke Energy and Flight Centre. Gary is responsible for the finance, information services, risk management and compliance functions for the Group.
 
 
 
Graham Chad
General Manager - Group Logistics
Prior to joining Super Cheap Auto in 2005, Graham spent 19 years with the Masterfoods (Mars) Group in Australia and New Zealand in various senior management roles followed by five years in retail general merchandise. He was Chief Logistics Officer for The Warehouse Group, Auckland and spent several years at Woolworths in the Supply Chain Operations Group for grocery distribution. Graham is responsible for the logistics functions that support the Group's business units incorporating the management of distribution centres, freight and imports.
 
 
 
Pam Pugsley
General Manager Retail Operations – Auto and Cycle Retailing
Pam joined Super Cheap Auto Group in November 2004. Pam has 23 years of retail experience in Coles Myer Limited. Prior to joining Super Cheap Auto Group, Pam was a Regional Manager for Coles Supermarkets and Pick’n’Pay and previously held positions in Merchandising, Store Development and State Services Management in a variety of locations across Australia. In 2002, Pam completed a Post Graduate qualification through Deakin University in Melbourne. Pam has the responsibility for the retail operations and store improvements across the Supercheap Auto and Goldcross Cycles businesses.
 
 
 
Robert Dawkins
General Manager - Group Property Services
Robert has 15 years' experience in property management. Prior to joining Super Cheap Auto in 2001, Robert was the Property Manager for the Bank of Queensland Limited. He holds a degree qualification in Accountancy from Queensland University of Technology. Robert's key responsibilities include property and facilities management, property leasing and development, project and contract management and asset acquisition and disposal.
 
 
 
Steve Tewkesbury
General Manager - Overseas Sourcing
Steve joined the Super Cheap Auto Group in 2004 as Supply Chain Manager and in 2006 was appointed as General Manager - Overseas Sourcing. He has in excess of 24 years experience in sales, marketing and logistics. Prior to joining Super Cheap Auto, Steve worked in Global Supply Chain and E-Commerce Strategy for Reckitt & Colman, then as a Supply Chain Consultant within the Australian FMCG sector. He holds a degree qualification in E-Commerce from Monash University. Steve has been based in China since August 2006, managing our overseas sourcing operations in Hangzhou and Shanghai, coordinating our international shipping negotiations and managing our China logistics partner services at origin.
 
 
 
Sonia La Penna
General Manager - Group Human Resources
Sonia joined Super Cheap Auto Group in December 2005 as the Group Human Resources Manager. Together with her tertiary qualifications, Sonia has over 10 years of Human Resources experience both in Australia and internationally. Prior to joining Super Cheap Auto Group, Sonia commenced her HR career with Franklins Limited and since then has held senior management positions for companies including Brazin Limited, Royal Caribbean Cruise Lines and Sunglass Hut Australasia. Sonia is responsible for Human Resources Management across the Group.
 
 
 
David Kelley
Company Secretary and General Manager - Risk Management
David joined Super Cheap Auto Group in 2005, having held various roles at General Motors - Asia/Pacific, Woolworths Limited and Adelaide Casino. David has a Bachelors Degree in Economics from the University of Adelaide, a Post Graduate Diploma in Applied Corporate Governance and an M.B.A. from the Australian Graduate School of Management. In addition to serving as Company Secretary, David leads the Group's risk management, compliance, audit, insurance, investigations and loss prevention functions.
 
 
 
Kevin McAulay
General Manager - Group Marketing & Communications
Kevin originally joined Super Cheap Auto in 2003 as Marketing Manager for the Super Cheap Auto brand. In 2005, Kevin left Super Cheap Auto to pursue other interests. In 2007, Kevin rejoined Super Cheap Auto Group as BCF Marketing Manager. In July 2008, Kevin was appointed General Manager – Group Marketing and Communications. Prior to joining Super Cheap Auto, Kevin held roles in advertising, sales and marketing in various companies including Franklins, Sargents and IGA.
 
 
 
Chris Wilesmith
General Manager Merchandising – Auto and Cycle Retailing
Chris joined Supercheap Auto in 2007. He is a graduate of AGSM with 22 years retail and wholesale experience including sourcing within Australasia and the greater Asia Pacific regions. Prior to Supercheap Auto, Chris was General Manager, Toys ‘R’ Us and previously spent 13 years with Woolworths holding Senior Management roles in Merchandise as well as Retail operations within Dick Smith and Big W. Chris is responsible for the merchandise management operations of the Supercheap Auto and Goldcross Cycles businesses.
 
 
 
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